Google Wave – The Next Wave of Social Media?

Google Wave is supposed to replace traditional email systems and improve them by using more interactive, live, on-the-fly methods to deliver information. Traditional emails work on a basis of typing a message, potentially styling the message, and hitting “send” and off it goes to the recipient Buy Google Reviews. Traditional instant messaging systems work by typing a message, hitting enter and automatically sending to the recipient for instant delivery. Wave offers a hybrid of the two. If both

people are logged on, they can open a conversation (called a wave) and send a message to the recipient which will not only instantly send to the recipient, but the recipient can (optionally) see every letter when you type it and write back instantaneously. This speeds up conversation drastically instead of having to wait for others to reply to press enter to start writing your response. Given that the recipient is offline, they will receive the wave in their inbox in bolded.

Uh, so it’s very similar to MSN Messenger mixed with Gmail. Messenger offers the “offline message delivery” if the recipient is offline. However, to send something longer you have to go through the process of sending them an email. Lets face it, in a real life conversation, there’s no difference between small talk and in-depth conversations, and there shouldn’t be a void in the length of an IM conversation. Wave combines the two.


Gmail already offers “conversations”, making replying to emails easier to keep track of where the conversation is, like a message board. Wave allows you to reply exclusively to certain parts of the email, making the response clearer and precise to which part they’re talking about. How many times has someone said something, you start replying, and they have a new message prepared so it appears that you reply to the wrong message? The confusion will be gone. Also, email is difficult to attach another person to the conversation. Wave solves this by simply allowing you to add a person, and they can (optionally) see the entire Wave (or restricted bits that you choose) and they even have a “playback” function which will allow them to see the order of messages posted as a video to make it easier for them to reply.

Social Media

Unfortunately social media cuts into our morningly routine to have to check our Twitter, Myspace, Facebook, Last.FM, Behance, Flickr, Message Boards, Hotmail, Gmail, RSS, Analytics, Blog comments etc… every single day. Services like Friendfeed have attempted to unify the sites into a single service to check all your updates; but is lacking the full-functionality that nearly every one of those sites offers. Wave offers an API that can be embedded into such services so they can be allowed to be added to the wave, unifying them all into one screen. Luckily, Wave is open source, so community contributions to the API can make extensions to be much more powerful and be competitive with the features they offer and could potentially replicate or extend to the original site (like what Hootsuite did for Twitter!). How the services will choose to do this, I don’t know.

Open API

The most glorious part of Wave to most people is it’s API, which can be incorporated or embedded into any website. You can develop API extensions, or simply use the extensions to plug in to your own website (like a wordpress plugin). Featured in the Google Wave video (shown above), they demonstrate even posting comments and information to the blog through a Wave. Wow. The power of this to add comments to blog posts, receive replies like you would an email or IM message, and reply makes the web more centralized and communicative.

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